In today’s hi-tech digital world, it’s easy to think direct mail must be a thing of the past. After all, who uses the post anymore?
But the truth is completely different. Direct mailers have changed dramatically as design and printing techniques have developed. Now, you can deliver wow factor straight through your customers’ front door.
Lasting and versatile, targeted and effective, direct mail is personalised and, therefore, already familiar to the customer. Aligned to a digital campaign, it will grab their attention.
So, what are those ten reasons why direct mail is better than ever? We’re glad you asked. Direct mail:
How do you create a strong direct mailer?
Your product might be the best in the world, but it will still sell more if people think they’re getting a good deal. An offer will, therefore, always get a better response. Whether that be a buy one, get one free offer, percentage off or discounting a product or service.
You have only three seconds to grab the reader’s attention before your advert goes into the bin. Design it so your customers can recognise your brand while digesting the key message and understanding the value on offer.
Maximise your success by ensuring the right customers get your direct mailers. The greatest design and content in the world will mean nothing to the wrong audience. To get your mailer in the right hands, use mailing lists or customer targeting data to make sure you are hitting the customers most likely to respond.
Want to find out more?
Speak to Clone Media today; we’ll help you create something special. Call us on 01256 816 500.