Paxton

Background

Paxton, the Brighton based market-leading security solutions manufacturer, launched their new system, Paxton10, in November 2019. The system is Paxton’s most powerful yet, combining next generation access control and video management on a single platform.

Solution

To promote the new product, Paxton embarked on a UK roadshow, kicking off at the Amex stadium in Brighton, travelling via prestigious venues such as Old Trafford, the home of Manchester United Football Club, the Jaguar Experience Centre in Birmingham, Celtic Manor in Newport and Mercedez-Benz World in Weybridge, before finishing in Edinburgh’s Murrayfield Stadium. Paxton’s Marketing and Market Development teams wanted to create a giveaway item that roadshow attendees would find real value in. They decided on an Essential Installer Kit which would include literature about the new system, branded notebooks and pens, a USB key, bamboo coffee mug, screwdriver and a multi-tool, all packed into a branded laptop backpack. Clone Media were involved from the beginning – sourcing, branding and carefully packing ten components into each Installer Kit, before arranging nationwide delivery direct to the venues for each event.

Results

 804 guests attended the roadshow, each receiving the Essential Installer Kit bag.

“The event was incredible, and the giveaway was the best I’ve ever received.”

Roadshow attendee